We create

In today's competitive environment, new brands need to acquire meaning and value more quickly. With this in mind, our brand positioning process helps to create a distinctive point of difference and real competitive advantage. We then bring that strategy to life through identity and communications.

We persuade

We make important messages clear, add relevant appeal and increase visual impact. It's all about cutting through the visual 'noise' that surrounds us with communication that is more direct, more relevant, more powerful.

We manage

Every point of customer interaction is an opportunity to invest in the personality of the brand. We act as brand custodians for a number of clients where we continuously manage and review the quality and consistency of communications.

Our creativity stretches from identity to websites, literature to ad campaigns, exhibitions to online marketing. Whatever the challenge, we bring the right skills to bear. For us, the most important thing is that every skill is underpinned by a strong creative idea that's purposeful and relevant.

Understand the goals and aspirations of our clients

work together to realise targets

Do not assume or take things on face value

ask questions, research and challenge assumptions

Keep it simple

simplicity enables fast and memorable communication

Be forward thinking and embrace change

have a 'can do' culture

The evidence of what really makes up the Gosling brand 'promise'. Its intrinsic support. The substance of what the brand essence is built upon.

Creativity

We deliver reasoned creativity, never just decoration. It's about inspiring and motivating ideas that are results driven and always relevant.

Spirit

We are straightforward and open in our dealings with clients. Always minded to make something possible, find a way to deliver, even when it's against the odds.

Ambition

We are ambitious for our clients, as well as our agency. We meet client objectives, but always aim to exceed. We explore and push the parameters.

Expertise

We combine big picture creative thinking with can do execution. A multi-disciplinary approach, influencing every brand message, internally and externally.

Brand positioning is sometimes a needlessly convoluted, smoke and mirrors process. Not at Gosling. We apply common sense principles and seek clear answers to some fundamental questions.

Who are the target audiences? What drives and motivates them? What about the market and competitors? What is the customer's frame of reference? What is the brand's offer and what is it about the offer that is distinctive and remarkable?

A two stage process:

Discovery

This can include: customer/stakeholder interviews, focus group research, competitive reviews, brand workshops.

Definition

This can include: brand architecture strategy, brand positioning options and finalisation, qualitative research.

Of course, every strategy needs superb creative execution to bring it to life. With this in mind, we always ensure that strategy and design work seamlessly together, and we involve designers early in the process.

Purpose and imagination in harmony